Cannes, Creativity, & Purpose (And What This Means For Content Marketers)

As the 2019 Cannes Lions Festival of Creativity draws to a close and the much coveted Palme d’Ors are dished out, creatives and agencies around the world are assessing the landscape and asking themselves the question ‘what next?’

Cannes is generally regarded as a good measure of the creative zeitgeist of the moment, with thousands upon…